How do you create ads and hooks in the Advantage+ era?
As Meta's system handles more of the targeting, results depend on your message angle and how many creatives you test. Module M6 turns the strategy from M3 to M5 into a creative brief and a monthly content plan, with at least 3 hooks per funnel layer, so the system has enough options to find the right people.
- At least
- 3 hooks per funnel layer
- Output
- A creative brief and a content plan
- Loops back with
- M9 Optimize
What M6 solves
- Your hook doesn't grab attention. The first three seconds aren't clear, so people scroll past and the click-through rate drops.
- You have no test set. With only one creative you can't tell which angle really works.
- You can't keep up with production because there's no monthly plan, so on launch day there's nothing ready to use.
What you'll do in this module
- 1
A creative formula
Build one concept from the pain point to the value, the concern and the call to action.
- 2
A/B test set
Create at least 3 hooks per funnel layer, using the angles from the market gaps in M3.
- 3
Monthly content plan
A 3-sheet file: overview, content details and a calendar.
- 4
Production workflow
Set posting dates and a status for each piece: brief, in progress, done and posted.
- 5
Loop back with M9
Take the keep, expand, change or stop decisions from M9 and use them to write the next brief.
The M6 prompt
This module's prompt is part of the Skill File that students receive when they finish the course, because it only works properly together with the output of the earlier modules.
Right now, 3 modules that work on their own are free to use: M1 Business analysis, M3 Competitor analysis and M10 Tracking check
FAQ
How many creatives should I put in one ad set?
Around 3 to 5 works well. Too many and the budget spreads out until no piece gets enough data to show whether it works.
How often should I change creatives?
Roughly every 2 to 4 weeks, and don't wait for results to drop before you change them. The signal that it's time is a falling click-through rate while reach cost and cost per result rise.
How does Advantage+ change the way I make creatives?
As the system helps find audiences, the weight moves away from detailed targeting and toward the quality and variety of your creatives. Giving the system several angles to choose from matters more than a complicated audience setup.
What makes a good hook?
It should be clear within the first three seconds and start from what the customer worries about or wants to avoid, not from what your product has. The course teaches 3 core formulas: hit the pain point, show proof and point to the picture of success.