APD Academy
THEN

AI for Performance Marketing: Intensive Course

Learn to run Meta ads
with AI, end to end

Two live days on Facebook and Instagram (Meta) ads, using the same 10-module AI system our agency uses with real clients. Day two: check first, then run real ads.

  • 2 live days, small group
  • In Bangkok
  • Taught in Thai
Book a free 30-minute callA free 30-minute call with Joe. Ask about the next class.
Fewer people
3 people become 1
No more waiting for a strategist, a media buyer and a creative to hand work to each other
Less time
27 days down to 1-2 days
Planning, content, launching ads and reviewing results, all in one round
Lower cost
Save THB 122,000/month
The work in all 10 modules normally spreads across 3 roles
More capability
A 10-module AI system you keep
Reuse it on every product and campaign after the course

Before we talk about the course

Does any of this sound familiar?

  • You pay an agency every month and still don't know where the money goes.
  • You want to run your own ads but don't know where to start.
  • You've been running ads without KPIs, so you can't tell whether the results are good or bad.
  • You open Ads Manager, see a wall of numbers, and have no idea what to fix.
  • You tried it yourself, the budget ran out fast, and you only found the mistake after the money was gone.

If even one of these hits home, the problem isn't your effort. It's that you don't have a system to follow yet.

Talk it through with us, free

Transformation

What changes after the course

Needs a team of 3

Run it yourself, solo

Starts from guesswork

Starts from your real business data

No KPIs, no media plan

A clear plan and clear targets

Can't read the dashboard

Diagnoses exactly what to fix

What would it cost to hire people to cover M1 to M10?

Hire a team

122,000

THB a month, indefinitely

THB 1,464,000 a year

Market salary rates for the people who would do M1 to M10

Take this course

9,900

THB per person, paid once

Then run it yourself from here on

Book a free 30-minute call

Salary rates from JobsDB Thailand, September 2026

What you take home

You leave with more than knowledge

Everything is ready to use on your own business right away.

Key item

A Skill File for the 10-module AI system

Install it in your own AI assistant and reuse it for every product and every campaign.

Key item

Ready-to-use Excel templates

A media plan, a content plan and a creative brief you can use on your own business right away.

Key item

4 follow-up sessions after class

30 minutes each, within 1 month, based on your own real results.

Slides and recordings

Come back to review every step.

A LINE group

Ask questions while you work on your own campaign.

Certificate of completion

Issued by APD Academy when you finish the course.

Curriculum

2 days, from competitor research to real ads

A wide view of the classroom: students at laptops around a long table, with Joe standing by the screen
Day 1M1 to M6

Dig into your competitors with AI

Then set the strategy you'll use on Day 2.

Two students talking something through on a laptop
Day 2M7 to M10

Run real ads with AI

Check everything before you hit launch.

A 10-module AI system, linked end to end

Each module builds on the output of the one before, so there's no step where you have to guess. · 3 modules come with free prompts

  1. M1BusinessFree promptUnderstand what your customers really pay for
    Free to use
    You are a performance marketing strategist.
Analyze this business before we run Meta ads.

Business: [product, price, key strengths]
Page or website: [link]

Work from real information. If you don't know something, ask. Don't guess.

Send back:
1. What customers really pay for, not what we think they buy
2. Selling points, ranked: main, secondary, basic
3. Personas, and the people who are not our customers
4. Concerns before buying, with reply scripts
5. The campaign objective we should use, with your reasoning

    Next step This prompt tells you who your customer is and why they buy. Turning that understanding into positioning and a funnel happens in M4, and working out the most you can pay to win one customer happens in M5. Both are in the course.

    Read more about M1 →

  2. M2PageCheck whether your page is ready to run ads
  3. M3CompetitorFree promptFind the gaps your competitors haven't covered
    Free to use
    Analyze my competitors.
Category and area: [___]
Known competitors: [page links, if any]

Use real data from the Meta Ad Library and the pages. Don't guess.
If nobody is running ads, say that's a first-mover opportunity, not that there are no competitors.

Go through them one by one, in 3 layers:
Page and profile · Content on the page · Ads currently running

For each competitor, summarize the strengths to avoid and the weaknesses we can attack.
Finish with where we win and the market gaps nobody has taken yet.

    Next step This prompt shows which angles your competitors haven't taken. Choosing how many hooks to build from those angles and how to test them happens in M6, which is in the course.

    Read more about M3 →

  4. M4StrategySet your positioning and marketing funnel
  5. M5Media PlanSet your budget, KPIs and CAC ceiling
  6. M6CreativeCreate hooks and a monthly content plan
  7. M10*TrackingFree promptCheck your Pixel before you launch
    Free to use
    Plan Meta Pixel tracking before we start running ads.

Destination: [website / Shopee / LINE / closing sales in chat]
URL: [___]
Can you add code or access GTM yourself: [___]

Send back:
1. The events we should have, and when each one fires
2. If there's no website or we close in chat, suggest On-Facebook events instead
3. Which events we can set up ourselves and which need a developer
4. A checklist to run before we launch the campaign

Purchase must always send value and currency.
A value of 0 is worse than having no event, because the system learns from the wrong data.

    Next step This prompt tells you what to measure and how to install it. Reading the numbers you collect and deciding whether to raise the budget, fix or stop happens in M8 and M9, which are in the course.

    Read more about M10 →

  8. M7LaunchLaunch your ads with a 4-gate checklist
  9. M8DashboardRead your campaign results and improve them
  10. M9OptimizeDecide whether to scale, fix, wait or pause

* The order we actually teach them in. M10 Tracking always comes before M7 Launch, because data from a period when tracking was wrong can't be recovered. It has to pass a check before you launch.

See all 10 modules

Before the class: A Facebook Page for your business · A Meta business portfolio (formerly called Business Manager) · An ad account with a payment method · A Meta Pixel (if you don't have one, we set it up with you in class)

This course is for you if

  • Business owners and small business owners who want to control their own ad budget
  • People who hire an agency but want to understand the work and check it
  • In-house marketers who have to run all the ads on their own

It's probably not for you if

  • You want someone to do everything for you, without getting hands-on yourself
  • You're looking for shortcuts and don't want to understand the numbers
  • Your business doesn't have a product or service ready to sell yet
  • Lattaphol Roonsitigon (Joe) speaking at Bangkok AI Week 2025
  • Joe teaching at the front of the room, gesturing as he explains, with the projector screen behind him
  • Joe leaning over to point at a student's laptop screen and walk her through it
  • Joe talking with the class, a MacBook open beside him
  • Joe presenting at the front of the room while students listen from the foreground
  • Joe walking over to check on students working at their laptops
At Bangkok AI Week 2025

Your instructor

Lattaphol RoonsitigonJoe

Founder & Managing Director

Joe manages ad budgets for 100+ brands with the APPLEPINE DIGITAL team. Previously, he worked on the agency side at Dentsu Aegis Network and on the brand side at Sansiri and True Money, so he has seen ad problems from both angles. The 10-module AI system in this course is the same process his team uses with real clients every day.

Experience

  • Dentsu Aegis Network Agency side
  • Sansiri Brand side
  • True Money Brand side

Education

  • MSc Entrepreneurship and InnovationHenley Business School, University of Reading
  • BSc Design Business & Technology ManagementThammasat University
The APPLEPINE DIGITAL team planning a campaign for a client
The APPLEPINE DIGITAL team

The system in this course is the same process the APPLEPINE DIGITAL team uses with real clients every day.

100+
Brands we manage
29.4%
Client business growth, CAGR
9 years
Instructor's experience

These figures reflect APPLEPINE DIGITAL's work for its agency clients. They aren't results guaranteed to students.

Student reviews

  • “Honestly, it went way beyond what I expected.”

    Student

  • “Once you've taken the class, you can put it to real use right away.”

    Student

  • “I was really impressed, because it's a small group and they look after everyone thoroughly.”

    Student

  • “Joe looks after you every step of the way.”

    Student

  • “It helps with analysis and strategy planning, and it can cut the time our work takes.”

    Student

Ten people standing in a row and smiling in front of a projector screen showing the APD Academy slide, with a meeting table in the foreground.
Two men standing by a window, smiling and holding gift boxes with the Applepine Digital logo.
Two men standing side by side in the classroom; one holds a gift box with the Applepine Digital logo, the other gives a thumbs-up.

Wondering whether the course fits your business? Talk it through with Joe first. It's free.

Book a free 30-minute call

Learning Path

Three ways to use it after the course

01

Start with your own business

Run a complete campaign, then repeat it for your other products on your own.

Uses: The 10-module Skill File

02

Offer it to your clients

Use the modules to build a strategy deck and present it to your own clients.

Uses: Communication plan + templates

03

Lead a team in your company

Plan the work and set a weekly routine your team can follow.

Uses: Media plan + weekly review

Pricing

THB 9,900/ person

  • ✓ 2 full live days, small group
  • ✓ A Skill File and Excel templates to keep
  • ✓ 4 follow-up sessions after class, 30 minutes each
  • ✓ Held in Bangkok. Ask us about the date and venue of the next class
Book a free call before you decide

Seats are sold individually · You can book on your own. Book a free call to ask about the next class and the seats left.

Free Consultation

Not sure this course is right for you?

Talk with Joe directly for 30 minutes. Tell him about your business and what you're stuck on, and we'll tell you straight whether this course can really help. If it isn't a fit, we'll say so.

  1. 1

    Pick a time

    Choose a slot that works for you in Calendly

  2. 2

    Talk for 30 minutes

    Tell us about your business and your goals

  3. 3

    Get an answer

    Know where to start. No pressure to buy

Book a free 30-minute call

FAQ

Questions people ask before signing up

Can I join if I've never run ads?

Yes. The course starts with understanding your business, then walks you through each setup step until you start running real ads on day two. If you don't have a business portfolio (Meta's former Business Manager) or a Pixel yet, we set them up with you in class.

Can I come on my own, or do I need to bring a group?

Come on your own. Seats are sold individually, so you don't need to find friends to fill a group. You can see the current price per person in the pricing section on the home page.

Why only a small group?

Because everyone works hands-on with their own ad account and their own business during class, and the instructor needs to review each person's work. The live online course and the video course that will open later can take many more people.

How is this different from other ad courses?

You take home the 10-module AI system that APPLEPINE DIGITAL uses with real clients, not just a tour of the buttons in Ads Manager. And it isn't just theory: on day two you start running real ads, with checks before they go live.

Which AI tool do I need, and does it cost extra?

We focus on widely available general-purpose AI assistants, together with a Skill File we prepare for you. The thinking in the course works with any AI tool. What you pay for AI depends on the plan you choose yourself.

See all questions →

THB 9,900/person

Talk to us first, it's free

Book a free call