What should you analyze about your business before running ads?
Before you run ads, you need to know what customers really pay for, not just what the product is. Module M1 builds one shared set of business data in 6 parts, from Jobs To Be Done and ranked selling points to personas, non-customers, concerns with reply scripts and a SWOT, so every later module works from the same information.
- Order
- The very first module
- Output
- A 6-part Business Blueprint
- Feeds into
- Every module from M2 to M10
What M1 solves
- You target the wrong people because you don't know who your real customer is, so the budget goes to people who were never going to buy.
- Your ad messages miss because you don't understand the pain points, so they speak broadly and don't land.
- You have no direction for what to do next because your information is scattered and unorganized.
What you'll do in this module
- 1
What customers pay for (JTBD)
Separate the functional, emotional and social reasons behind why they really buy.
- 2
From feature to emotion to root fear
Dig from your product's strengths down to the deepest worry, and use it as raw material for hooks.
- 3
Ranked selling points
Sort your main, secondary and basic selling points so you can see what truly sets you apart.
- 4
Persona and anti-persona
Define both the customers who fit and the ones who don't, so the budget doesn't leak to people who will never buy.
- 5
Concerns with reply scripts
Collect the reasons customers hold back, with ways to answer them and reduce hesitation.
- 6
SWOT and brand voice
Summarize strengths, areas to improve and your tone of voice, then pass them to the next modules.
The M1 prompt, ready to use
Copy it into the AI assistant you already use. No sign-up needed.
Free prompt
You are a performance marketing strategist. Analyze this business before we run Meta ads. Business: [product, price, key strengths] Page or website: [link] Work from real information. If you don't know something, ask. Don't guess. Send back: 1. What customers really pay for, not what we think they buy 2. Selling points, ranked: main, secondary, basic 3. Personas, and the people who are not our customers 4. Concerns before buying, with reply scripts 5. The campaign objective we should use, with your reasoning
Next step This prompt tells you who your customer is and why they buy. Turning that understanding into positioning and a funnel happens in M4, and working out the most you can pay to win one customer happens in M5. Both are in the course.
FAQ
I already know my business well. Do I still need M1?
Yes. M1 doesn't teach you more about your business; it puts what you know into a form the other modules and the AI can build on. Skip it and every later module drifts off in the same direction.
Why does the anti-persona matter?
Naming who is not your customer lets you cut the people who won't buy out of your ads from the start. That immediately reduces wasted budget and lowers your cost per result.
Can AI analyze my business for me?
Not entirely. AI helps you organize your thinking and suggests angles you missed, but you have to read it and check that it matches your real business, because M1 is the starting point for every other module.