How do you analyze competitors on the Meta Ad Library?
Analyze competitors by looking at the ads they actually run in the Meta Ad Library, alongside their organic content, to see where they are strong and which angles they haven't taken. Module M3 looks at 5 things: running ads, organic content, creatives they reuse, offer and positioning. It then turns them into the market gaps where you can win.
- Data source
- The Meta Ad Library and the live pages
- Output
- A comparison table and market gaps
- Feeds into
- M4 Strategy and M6 Creative
What M3 solves
- You compete in a game you're set up to lose because you don't know the competitor's strengths, so you end up fighting on their home ground.
- You can't see the market gaps, so you miss the chance to stand out.
- You pick the wrong angle by copying a creative that looks strong, without knowing whether it actually produces results.
What you'll do in this module
- 1
Ads that are running
See how long ads have run, how many creatives there are and which formats competitors use.
- 2
Organic content
See the content pillars that perform well and compare results with follower counts.
- 3
Reused creatives and hooks
What a competitor repeats is a sign it probably works. Use it to separate winners from ordinary posts.
- 4
Offer and positioning
Analyze promotions, prices, offers and the image the brand projects.
- 5
Market gaps
Find the angles or offers competitors don't have yet, so your difference is clear.
The M3 prompt, ready to use
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Free prompt
Analyze my competitors. Category and area: [___] Known competitors: [page links, if any] Use real data from the Meta Ad Library and the pages. Don't guess. If nobody is running ads, say that's a first-mover opportunity, not that there are no competitors. Go through them one by one, in 3 layers: Page and profile · Content on the page · Ads currently running For each competitor, summarize the strengths to avoid and the weaknesses we can attack. Finish with where we win and the market gaps nobody has taken yet.
Next step This prompt shows which angles your competitors haven't taken. Choosing how many hooks to build from those angles and how to test them happens in M6, which is in the course.
FAQ
What does a long-running ad tell you?
In general, an ad that has been left running for a long time is usually producing worthwhile results, so it's a more useful signal to study than an ad that went up a few days ago.
Where can I see competitors' ads?
In the Meta Ad Library, a public Meta tool that lets anyone see for free the ads each page is currently running. No special access is needed.
Should I copy a competitor's creative?
No. Read which angle they use and what they repeat, then look for the gap they haven't taken. Following a stronger competitor on their own strengths means competing in a game you're set up to lose.