Is your page ready to run ads? How do you check?
Before you raise your budget, check whether your page can handle traffic and close sales. Module M2 scores your page on 5 areas, including credibility, social proof, content and offer, checks what ads the page is already running, and gives a clear verdict: ready to run, or fix these things first.
- Output
- A page scorecard and a verdict
- When
- Before you commit real budget
- Feeds into
- M6 Creative
What M2 solves
- You waste budget because the page isn't credible yet or replies to chats too slowly, so people see the ad and don't message.
- You duplicate work because you don't know what ads the page is already running, so you miss the chance to build on what exists.
- Your content has gaps: no clear selling point, no offer and no post that closes the sale.
What you'll do in this module
- 1
Page scorecard
Scores credibility, brand, followers, social proof, content, engagement and offer.
- 2
Check running campaigns
See what the page is already running, so you can improve what exists instead of starting over.
- 3
Content audit
Analyze the copy and hooks of real content, both ads and organic.
- 4
Content direction
Identify the content to strengthen before you start, then hand it to M6 as a creative brief.
- 5
Policy risk and customer voice
Find wording that risks breaking Meta's rules, and collect real comments and reviews as insight.
- 6
Ready or not ready
A clear verdict on whether to keep going or what to fix first.
The M2 prompt
This module's prompt is part of the Skill File that students receive when they finish the course, because it only works properly together with the output of the earlier modules.
Right now, 3 modules that work on their own are free to use: M1 Business analysis, M3 Competitor analysis and M10 Tracking check
FAQ
My page is new and has no reviews. Can I still run ads?
You can, but your cost per result is usually higher because people have no reason to trust you yet. M2 tells you what to add first, such as real proof posts or terms that ease concerns, so your budget works harder.
What score counts as ready?
There's no fixed number, but the biggest things to watch are the offer and a post that closes the sale. If you don't have both, people who see your ad have no reason to message you. Fix them before you raise the budget.